Which of the following sectors of the floral industry directly handles customers and design arrangements?

The retail florist plays a crucial role in the floral industry as the primary point of interaction with customers. This sector is responsible for directly selling floral arrangements and related products to the public, catering to individual tastes and preferences. Retail florists create custom designs for various occasions such as weddings, birthdays, and holidays, ensuring that each arrangement meets the specific needs of their customers.

This role involves not only crafting beautiful floral arrangements but also providing customer service, offering advice on care, and guiding customers in choosing the right flowers for their events. The retail florist serves as a direct link between the floral products and the end consumer, making them essential to the overall consumer experience in the floral market.

In contrast, the wholesale florist primarily sells flowers and supplies to retail florists or other businesses, rather than directly to consumers. Floral supply distributors focus on the logistics and supply chain aspects, providing inventory to retailers rather than engaging in customer-facing activities. Floral educators are involved in teaching and training individuals about floral design and industry practices, but they do not directly engage in the sales or creation of floral arrangements for customers.