iCeV Floral Certification Practice Test

The term that describes the visual movement throughout a floral design is rhythm. Rhythm in floral design refers to the way elements are arranged to guide the viewer's eye through the composition, creating a sense of flow and movement. This can be achieved through the repetition of colors, shapes, or lines, which helps to create a cohesive and dynamic appearance. A well-executed rhythm enhances the overall aesthetic of the design, making it engaging and pleasing to the eye.

In contrast, harmony focuses on the overall unity and compatibility of the elements within the design, ensuring that they work well together. Balance involves the distribution of visual weight within the arrangement to achieve stability, while contrast highlights differences in colors, shapes, or textures to add interest. While all of these elements are essential in floral design, rhythm specifically addresses the concept of movement and flow within the arrangement, making it the most fitting term for this question.