Which floral industry role would typically focus on creating new product lines?

The role that would typically focus on creating new product lines in the floral industry is the floral designer. Floral designers are responsible for the artistic and creative aspects of arranging flowers and creating unique floral displays, which includes developing innovative product lines that appeal to customers. Their expertise in aesthetic presentation and understanding of market trends allows them to experiment with different styles, structures, and materials, leading to the introduction of new and exciting floral products.

While other roles in the floral industry, such as retail florists, wholesale buyers, and growers, contribute significantly to the business, they do not primarily focus on the development of new product lines. Retail florists are more involved in customer service and the sale of existing arrangements, wholesale buyers deal with procurement and inventory management of floral products, and growers focus on cultivating flowers and plants rather than designing or innovating product lines.