In a retail store's walk-in cooler, what is the ideal temperature for live flowers?

The ideal temperature range for live flowers in a retail store's walk-in cooler is between 38°F to 42°F. This temperature range is optimal for prolonging the freshness and life of cut flowers.

Flowers are sensitive to temperature, and maintaining them within this range helps to slow down their metabolism and respiration rates. It reduces the likelihood of flower wilting and helps to prevent premature aging while maintaining hydration.

Temperatures that are too low, such as those approaching freezing (around 32°F), can cause chilling injury to many flower types, leading to damage and negatively affecting their appearance and longevity. Conversely, storing flowers at higher temperatures, like those above 42°F, can lead to increased respiration rates, resulting in quicker wilting and loss of vitality. Therefore, 38°F to 42°F is considered the sweet spot for keeping flowers fresh in a retail environment.