Why is it important to be aware of flower seasonality in floral design?

Being aware of flower seasonality is essential because it directly influences the availability and cost of flowers. When florists utilize in-season blooms, they are more likely to find flowers that are readily accessible from local growers, which can reduce transportation costs and lead to better pricing. This not only helps florists stay within budget for arrangements but also allows them to offer customers fresher options, as in-season flowers are often harvested at their peak.

Utilizing flowers that are out of season typically requires sourcing them from distant locations or relying on greenhouse cultivation, which can significantly drive up costs. This awareness helps floral designers make informed decisions that ultimately benefit their business and their clients by ensuring beautiful, high-quality arrangements that are also economically practical.